Your team produces blog posts, social content, emails, ads, and reports every week. Cowork handles the research, drafting, and optimization so your marketers can focus on strategy and creative decisions that actually move the needle.
Powered by Claude Cowork. Set up by NYC Claw.
Every channel demands content. Your team can't keep up.
Blog posts, social captions, email campaigns, ad copy, weekly reports. Your team is expected to produce across every channel, every week. The volume keeps growing, but headcount doesn't. Something always slips, and it's usually the content that takes the most thought.
Checking rankings, finding keyword opportunities, auditing pages for schema markup, building internal links. Each task requires pulling data from Ahrefs or SimilarWeb, analyzing it in a spreadsheet, and deciding what to do. By the time you've finished the audit, the data is already stale.
Three people write for the same brand, and it sounds like three different companies. The brand guide exists in a PDF nobody opens. New hires take months to internalize the voice. Freelancers never quite get it right. The result is a fragmented presence that erodes trust with your audience.
You find out about a competitor's new campaign after your sales team asks why they're losing deals. Tracking competitor content, traffic changes, and new launches is tedious. Most teams do it quarterly if at all, which means you're always a step behind instead of ahead.
These are real workflows running in marketing teams today. Not demos.
The Ahrefs connector pulls keyword data, backlink profiles, and content gaps directly into Cowork. Run /seo-audit on any page and get specific action items: schema to add, internal links to build, titles to rewrite. A Reddit user (u/rebelytics) built self-improving skills for trending topics research, product feed optimization, and image alt text generation at scale.
Cowork runs weekly scheduled tasks that research trending topics in your niche, classify them by content potential and business impact, and build a plan across channels. Each run accesses previous results so content builds logically instead of repeating itself. You review the plan, then Cowork drafts the actual posts.
Give Cowork a campaign brief and it generates a full execution plan with deliverables across email (Klaviyo), social, and paid channels. Timelines, copy drafts, audience segments, A/B test variants. Your team reviews and refines instead of starting from a blank document every time.
We create custom SKILL.md files that encode your brand's tone, terminology, and style rules. Claude applies them automatically to every piece of content it creates. Blog posts, emails, social captions, ad copy. Every team member and freelancer gets the same consistent voice without memorizing a brand guide.
SimilarWeb and Ahrefs connectors feed scheduled monitoring tasks. Cowork generates weekly reports on competitor moves: traffic changes, new content published, keyword shifts, backlink gains. You get a brief in Slack every Monday morning instead of spending hours pulling reports manually.
Every setup is configured for your team's specific channels, tools, and content strategy.
We don't hand you a generic AI tool. We configure Cowork specifically for how your marketing team works.
Skills are reusable commands that encode your marketing frameworks. We build custom skills for blog post drafting in your brand voice, SEO audits against your target keywords, social content generation across platforms, and campaign brief expansion. Your team runs a single command and gets output that matches your standards.
Cowork includes the /marketing plugin with connectors for the tools you already use. We configure the right plugins so Cowork can pull analytics from Amplitude, manage content in Notion, run SEO research through Ahrefs, and coordinate campaigns across HubSpot and Klaviyo.
We connect Cowork to Slack, Canva, Figma, HubSpot, Amplitude, Notion, Ahrefs, SimilarWeb, and Klaviyo. No switching between platforms. Cowork pulls data from your analytics, pushes content to your CMS, and posts updates to your team's Slack channel. Everything runs where your team already works.
Set up recurring workflows that run on their own: weekly trending topics research, daily competitor monitoring, monthly content performance reports, and product feed quality audits. Cowork runs these on schedule and delivers results to Slack or your project management tool.
Already working with a creative agency? Cowork integrates with their workflow too.
Setting up Cowork is only half the job. Your team needs to know how to use it. We run hands-on training sessions where your marketers practice real workflows: content calendar generation, SEO audits, campaign planning, and competitive analysis.
Remote sessions work for most teams. For teams in NYC, we offer in-person training at your office. Either way, your team walks away ready to use Cowork independently on day one.
Book a free 15-minute call. We'll walk through your team's specific workflows and show you exactly what Cowork can handle.
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/seo-audit on any page or domain. Cowork analyzes the data, identifies opportunities, and generates specific action items: schema markup to add, internal links to build, content to create. One Reddit user (u/rebelytics) built self-improving skills for banner uploads, trending topics research, product feed optimization, and image alt text generation at scale.
/marketing plugin includes connectors for Slack, Canva, Figma, HubSpot, Amplitude, Notion, Ahrefs, SimilarWeb, and Klaviyo. We configure the specific connectors your team uses, so Cowork can pull data from your analytics tools, push content to your CMS, and coordinate campaigns across channels without switching between platforms.
/marketing plugin, build your brand voice skills, and configure your first scheduled tasks. Over the following two weeks, we refine workflows based on real usage and train your team on the commands that matter most.